Amazon's Advertising Surge and Prime Video's Ad Inclusion

Amazon's advertising has become a significant source of revenue, generating nearly $10.7 billion in the second quarter alone, marking a 22% increase year over year

[{"selector":"#anim-da0df378-55e4-4f6a-8435-b8724a3b3666 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1431d11c-d6f7-49c9-a7c7-c75d2c05630c","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-227ac0f8-2072-45ac-8cb1-c3cbd5f5e549","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d28ee4fc-a27f-4cf8-a7bb-f56b2fbd58d0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2ef16fcb-539c-4afc-b0c5-e440ece5e9d0","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-932ce8aa-ad76-484f-930f-6970a770c444","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8225a48c-29b1-4425-b8d8-b6c6a59bfba0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Amazon's advertising business has surpassed its subscription services, including Prime, in terms of revenue

[{"selector":"#anim-ad0931b9-ca5b-4ffb-aa09-beb0cbf1c481 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-125642c9-5e01-4175-829e-0cfd15ac4364","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a376101-f478-4ab2-a271-dd05f521ae45","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89dde31e-fafd-425b-a281-70d64b318a05","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-eb3292a5-e618-474b-ae2d-30b949265455","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fefa815-1b0f-4a9d-a591-e4cdb7ffb31f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3de6241-eac2-4a37-8d5b-c792e4ff5890","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] It is also twice as large as Amazon's physical store segment, primarily consisting of Whole Foods

[{"selector":"#anim-8eb70495-5bb6-4df3-b2de-2963aed1a925 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-80e11ad9-49f4-42a3-9267-681bfff60a24","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bba87da0-90a6-495d-a428-8d1441f95202","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b020485a-575e-4c91-97e2-72510b332306","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-604f62b7-91f0-4301-abdd-37d989a23c59","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12503097-3a76-4c2c-8da3-825f599f9efe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c771950c-8f41-4400-a6b9-1f69269c50b6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Amazon offers advertising services to third-party sellers and vendors to enhance their sales on the e-commerce platform

[{"selector":"#anim-e2e03871-51b9-4b0a-8d06-f70c6a672f75 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d3dbd637-6947-455e-8476-7a3f25eb4bc4","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-855f12cc-7902-46b0-bdf0-985b0504fc90","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbb1d88d-4c76-4bda-924a-4011bd482141","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-05bf3856-969d-4c85-8445-ee2383462fa7","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c3ee870-3cc8-4516-89d7-d5a4f679ede7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31c3e745-0541-445d-a304-7b4fd14c7c6a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Up to now, Amazon's Prime Video has been ad-free, unlike other streaming platforms like Netflix and HBO Max

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[{"selector":"#anim-c9d13ec9-9cee-4f18-9d01-6e75a45e56a0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e76d25bb-5492-4d4f-93c3-cf6c16996dd7","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-265f7130-45d5-4693-be30-0440a917b94d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e39bc27f-9834-4ee3-a9e4-2648e7274fe3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fd4996fe-d486-4387-893b-8bfa7b66c8f9","keyframes":{"transform":["translate3d(111.65644%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98ca913e-3239-4397-a484-9abc4a31c5af","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f910d99e-83a9-45dc-897e-6338c126d63a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Prime members who wish to maintain an ad-free experience on Prime Video can do so by paying an additional monthly fee of $2.99, effectively increasing the cost of their Prime membership by 20%

[{"selector":"#anim-4359a962-d481-4ba4-a798-336a41d6d847 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-57747ec4-efab-48f6-bedc-dddc98dd69ea","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdadd0d2-adc6-42a2-b2a2-41725acda5c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a859b4f6-95df-43ef-9018-9c02767ec168","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6a0bd648-94f2-40ce-b227-d375448a33ff","keyframes":{"transform":["translate3d(111.65644%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41123d36-9beb-4b6c-ab77-b62eab5c88df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9523775-eb6c-4811-8f23-6917abef06a1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] While Amazon periodically adds new perks to its Prime membership, it has also introduced fees for services like Fresh grocery delivery, making some aspects of Prime less appealing

[{"selector":"#anim-b66862a1-dd9f-49c1-b441-76e8a708aecb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e0267450-14a7-4baf-a4a9-e112dae362ef","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88d67752-3c80-4251-aff5-6aeb210a9c78","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3c83df6-0e9b-4b7f-8be7-1e4002e2faad","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c2e55a17-352d-4075-8d1f-33e529ea9ac3","keyframes":{"transform":["translate3d(111.65644%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39db2144-f68e-492f-baf8-0764f40e8535","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0463230d-5860-4095-80c7-acc67f23b38e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The inclusion of ads in Prime Video for those not willing to pay an extra fee is seen as Amazon's attempt to generate additional revenue from its Prime members

[{"selector":"#anim-1a00978f-37c8-424c-b535-753c9393570b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c7f20c87-3afc-47d3-ba4b-ae24d3fbdb3f","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-702aafd1-b1cf-4eeb-9d85-3c724c52985a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f598749d-501e-4c34-b6b3-a5b2261da15f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c80fb3e8-7e03-4d8c-9c99-700029de6fd3","keyframes":{"transform":["translate3d(111.65644%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd7dad01-5ada-4fb5-ae2d-82d35f5fcd5e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f23f78d-998f-45ed-b7a0-d7d5689680c1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Some Prime members who were initially drawn in by the ad-free streaming service may be displeased with the new choice they have to make

[{"selector":"#anim-941c68f9-1fd7-4f16-a1ef-730bf62ab6c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2471453207344823%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e1292ca1-51ed-4e94-8256-a844ec99961e","keyframes":{"transform":["translate3d(-110.97922%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0efb8640-250a-43ee-88cb-c73092c8f350","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcfce7a8-8818-4724-9f36-e9b7166f4ee9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bfc7c356-c930-4ce5-9558-7fe808951b23","keyframes":{"transform":["translate3d(111.65644%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63f420f1-1a30-409d-9f81-a96c391a61b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-994c96be-392e-422a-8f51-19b91d0ef836","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Some Prime members who were initially drawn in by the ad-free streaming service may be displeased with the new choice they have to make