Starbucks aims to eliminate disposable cups entirely by 2030 due to environmental concerns, including waste and greenhouse gas emissions 

The company has already initiated pilot programs in select locations, like one that provides reusable cups to customers who don't bring their own 

Starbucks plans to cut its waste, water use, and carbon emissions in half by 2030, a challenging endeavor that involves multiple suppliers and logistical challenges 

The company envisions a future with reusable cups bearing the iconic Starbucks logo 

Starbucks' sustainability goals align with growing customer expectations for companies to address climate change 

The transition to reusable cups involves technological innovations, like increasing the use of recycled materials in paper cups 

Challenges include the need for a plastic lining inside cups to prevent leakage and issues related to lids 

Starbucks also aims to reduce the material in each cup by 15% by the end of 2023 

Despite sustainability efforts, as of 2022, only 1.2% of Starbucks sales came from reusable cups 

The company acknowledges the need to shift away from disposables, but it faces significant obstacles in achieving this goal, such as customer preferences and waste disposal habits