Tones of Melanin, a brand founded by Ashley Jones, will be featured in the season finale of Shark Tank season 14 

The brand was established in 2017 by Ashley Jones while she was a student at Norfolk State University 

Tones of Melanin aims to create career opportunities for students from Historical Black Colleges and Universities (HBCUs) 

Ashley Jones wants to promote diversity representation in the fashion industry through her brand's appearance on Shark Tank 

The brand seeks to enter the collegiate fashion market, targeting prestigious institutions like Duke, Harvard, Yale, and others 

Tones of Melanin aspires to become the go-to brand for HBCU fashion and establish strong relationships with universities, particularly through athletics