Toys 'R' Us Comeback Story

Toys “R” Us, the iconic toy and video game retailer, is staging a comeback after a six-year hiatus Read More

[{"selector":"#anim-46be24a2-a5a1-4ed2-975d-4421c6c6525f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-109314dc-118a-463d-8046-a9026e3984b3","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-effe2b78-5822-4e42-8fb8-2ffe441f66ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18a7fc12-550e-4349-bee0-1843077c0189","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c3c4e96e-7382-4a76-9545-30d64ed44594","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d276820d-a714-46e2-9326-2945b314a19c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8eb3369-a97a-4aa2-813b-739a037f5aeb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] WHP Global, Toys “R” Us's parent company, acquired a controlling stake in 2021, leading this revival Read More

[{"selector":"#anim-0b1a3a98-2c57-49fa-b46a-fc6ed9269c9e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8ff7a42b-d9ca-4246-a5fa-75177381dd17","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b23a0b26-3af1-4fc0-86fb-387b78f8f97b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ecf074b-09ee-4085-8905-d8dafd673a31","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d8be1e4d-8e0a-4355-aa2e-fd1685f044df","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb6cb399-2cc7-4894-8104-1011fcdbaeef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-499fdb3b-279d-4b88-b3cf-d0b14cf4edb0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] This marks the third attempt at revival since the company's 2017 bankruptcy Read More

[{"selector":"#anim-2263798f-4a84-42dc-a6ed-fbb7a3b18275 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-983273a7-3c74-497d-a168-fe28e02966c0","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d503a81f-2779-4406-8447-55c556c66096","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abb698d1-6781-48d5-9e30-331ac65f34ec","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-14d77a74-1e74-4366-8080-5d8326e31931","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab8df894-41d1-43f6-9bab-126703d27a58","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-278f0f28-278e-495f-b319-14c1bf5bcfa1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] There was a lackluster showing of Toys “R” Us at Macy’s department stores in previous attempts Read More

[{"selector":"#anim-2f47679a-4744-409d-8d99-49735f665916 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-152b34e9-7c15-4a04-8c77-c866405303a7","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de1b4f02-2382-428c-898c-315801430832","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3dd7b28b-6c1c-4d28-a248-7f60f1ac3ef3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-49f6c443-3310-4327-9de2-6bb4d0899ca5","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee5364bd-00f3-4e3a-b562-f87aee1332d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c4d7190-5768-4938-ac5f-f21845be701c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The brand is diversifying its presence by opening shops in airports and on cruise ships through a partnership with Go! Retail Group Read More

[{"selector":"#anim-739f0fe5-371a-4a3b-b2c4-31ee7afb0123 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6b3ca8a2-bafb-4de6-b801-b99c2abc7c0c","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10aae0f4-2ae0-41a6-8ebb-e8828267bcf4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-799eda6c-83d5-4395-9a4d-8dcf6913c0f8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-581ca912-a076-4deb-bef2-d60521f22779","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cec20e4b-d21f-4c43-b712-5eea0efb623c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d822cd6-f2cb-4aee-8aec-5919363a3c3c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The first airport location is set to open at Dallas-Fort Worth International Airport in November Read More

[{"selector":"#anim-6af174a2-b14b-4128-a03b-989a80f13c18 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9b842823-6dea-4ef6-ad5d-09a23cced10b","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16f24e2c-f4e9-4446-854e-714afed5d233","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe950be1-e930-4d7d-8716-efa854626167","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-70c6731b-ed17-49e6-8c83-2059b0e1d30e","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a34cd86-5256-42db-87be-b8f3f20b24d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bf88013-3b48-46a9-ade5-724e0c89786b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Yehuda Shmidman, CEO of WHP Global, emphasizes the brand's rapid growth and global expansion Read More

[{"selector":"#anim-39e5319a-9821-46ec-8d46-e82a7ea3c744 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a5a48b7b-630c-410d-9159-2f8f7c46310d","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d34c6de-c122-4e9a-beee-0aad3353ed52","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ceb31dd-d765-498e-9416-7fa6ff7adbfc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-190633e2-360e-4802-9d24-4c8b615d827d","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94e874ea-4acc-4c58-878b-dd270123124c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fed1c6ab-46b5-49f4-aa0e-d8b974f8ca2e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The company has expanded its retail footprint by over 50% in multiple countries Read More

[{"selector":"#anim-350bfd8f-271b-4cba-b48a-ef3acc58b461 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f2a312e9-59d2-466e-937b-07951a857d78","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03be1b8b-fb33-481b-9358-793992cbfd38","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e75f454-d87b-42f1-87be-fc5b5c8f7577","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-25a0c5b1-f3c0-494c-8722-ce8dc790b857","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59df8d2e-87c1-4f31-a371-0588ff56ef28","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e3111c5-22d8-4738-8cbd-3d5a831e7eea","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] With over 1,400 stores and e-commerce sites in 31 countries, Toys “R” Us aims to reach consumers worldwide Read More

[{"selector":"#anim-5e658625-e56e-4ec9-af5d-ca94da129f2b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.968750137923536%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3f1c381a-69db-44b2-9d0c-72cfc7183f18","keyframes":{"transform":["translate3d(-110.26393%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4aaa213-5a36-452a-8fb9-2a62a525a8b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e0326b2-7345-4c0a-8e9d-96195ec4bb13","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-41e7afd3-8f2c-4c4f-831b-ded0a544cd4f","keyframes":{"transform":["translate3d(118.66668%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7367e0c1-9d6b-4e29-9d61-91d15a5e6c89","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ee321ce-7212-4bf1-9afe-597b826c91bd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] While optimistic about the brand's return, some are concerned about the quality and success of these revival attempts Read More