Toys “R” Us, the iconic toy and video game retailer, is staging a comeback after a six-year hiatus 

WHP Global, Toys “R” Us's parent company, acquired a controlling stake in 2021, leading this revival 

This marks the third attempt at revival since the company's 2017 bankruptcy 

There was a lackluster showing of Toys “R” Us at Macy’s department stores in previous attempts 

The brand is diversifying its presence by opening shops in airports and on cruise ships through a partnership with Go! Retail Group 

The first airport location is set to open at Dallas-Fort Worth International Airport in November 

Yehuda Shmidman, CEO of WHP Global, emphasizes the brand's rapid growth and global expansion 

The company has expanded its retail footprint by over 50% in multiple countries 

With over 1,400 stores and e-commerce sites in 31 countries, Toys “R” Us aims to reach consumers worldwide 

While optimistic about the brand's return, some are concerned about the quality and success of these revival attempts