Zoom Shifts US PR Business to Mission North

Zoom, the popular video call platform, has shifted its US PR business to Mission North

[{"selector":"#anim-d79ecb76-8cff-42c9-a7db-a44ca8cb519d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4081ffcb-e090-4059-b666-3f80b1ae4e7d","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa77590d-d420-4c3e-b7c3-65917ad7e369","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9084bc77-5f32-4911-a87b-44ce81a346ca","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4c908b2e-b9b2-4a6a-8b7a-49be0d9e4a33","keyframes":{"transform":["translate3d(120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73a1a8be-8d1f-48ca-bc51-8d083fca9553","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63c9f45b-bea8-40ba-b819-24c7629d9717","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Mission North is now Zoom's official US PR agency, as confirmed by Colleen Rodriguez, the head of global corporate communications

[{"selector":"#anim-069a5d26-82f5-4b42-a162-fff042a53892 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f6dbaed0-a37f-47b2-810c-72044e007345","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-130b7da2-6177-4ecd-928f-905910d4f1ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-171147c2-9dd7-47a1-993d-507cfcb4b064","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3b8661bc-7696-49e8-ba28-73ffaa85ea66","keyframes":{"transform":["translate3d(120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36e59c42-3067-4b5f-a742-0819c346e4e5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2777054-53ec-48c7-815d-a5eb12b75694","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Zeno, which handled Zoom's US PR since 2021, has been displaced by this move

[{"selector":"#anim-c84f2890-c0c0-4704-abaf-5ad2a00ed1a5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7bf03556-0f9b-4d66-9be8-c2042322c6b1","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4da096b-d0ef-40e0-850d-660ccd0b85c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ca1e122-337e-458f-a0a2-6560e555bf7a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-23794bdb-d67f-4cc5-b975-3140b4af037c","keyframes":{"transform":["translate3d(120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5db75739-344e-4925-aa99-3f39fa2c952f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eae04f56-05f2-44fb-ad10-789330245ba7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Prior to working with Zeno, Zoom collaborated with Hotwire for approximately one year

[{"selector":"#anim-e06e95c8-15fa-4580-ae72-7c30c8501271 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-620f1e2c-acd0-4d4c-81d4-bccee1e98343","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71150475-20c8-463b-b5b7-36560f72a349","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-082062ed-189b-4de8-bade-c556e126355d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-75cf2d4c-ef26-4e9a-9e71-1fec9c5c9a1a","keyframes":{"transform":["translate3d(120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0602d556-d6f5-417b-872a-555163a70475","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8030168-ed78-49e1-b7b6-710bfa92aaf5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Zoom's global PR partners include the Hoffman Agency for Asia PR and Vianews in Brazil

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[{"selector":"#anim-40c023e4-2f11-40b2-8792-6724e89b216b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cc3a19a0-b984-484b-bdd1-a1393119cf44","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b98d8be3-cc07-4c6e-b6c2-3da9165f068e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7af37478-c2db-468a-bf9e-ad9e2feabb18","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6302063a-75c7-43f1-a1f3-7b3fccad1163","keyframes":{"transform":["translate3d(120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e9e9640-2cec-4a83-b7bc-1352d3524c48","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71e2a656-8d28-43bd-aa34-ce91bedffb9d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] In contrast, Zeno, owned by DJE Holdings, reported $138.4 million in revenue and had 715 employees in the previous year, according to global agency rankings

[{"selector":"#anim-0a927f1f-691e-450b-b168-51e07372fc96 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3dd8ce32-c2cd-45c2-bd0a-0ef522db3af1","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb2a4786-e39f-4b1f-8fe7-9e8e83424e0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b78c766-7ab3-43f2-b734-4adfe94bc893","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-af874e2b-e823-4749-a00a-91479abb989d","keyframes":{"transform":["translate3d(120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da20a458-604d-49f7-9428-9cb55a073fc3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5fa3d89-c906-405c-b051-8b89dda0b908","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Zoom is reevaluating its PR agency support as it navigates the post-pandemic landscape, addressing challenges such as "Zoom fatigue."

[{"selector":"#anim-ddaa10bd-9903-47bd-8dc0-d08cfddfbcdf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5186bff2-155c-43a9-b9c6-4b4e8a9fbb63","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7374fcc1-d349-47d2-9616-bc147a52c888","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21a385aa-da0c-4cc7-82a5-0ced8cf87a91","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-42a813d3-d7ad-4391-b44a-1b26db861f46","keyframes":{"transform":["translate3d(120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10e0e5d5-ac46-480f-86a1-7df00ba21ba7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4a7d11a-70e2-4221-b179-148c3a628750","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The company has also made workforce changes, including laying off about 15% of its staff

[{"selector":"#anim-e1362a47-e8d1-44bf-841f-aa818af4d0d5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(7.601351459241872%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6e5c2778-ea8f-49ff-8347-bb4a0c0da82b","keyframes":{"transform":["translate3d(-111.34328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-648f7381-baf9-4311-b479-61316c9ae513","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd6a9577-74f6-4a3b-b237-4bf0f4406ac9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-59737dea-3375-4381-b4a9-7a3cff5d92e8","keyframes":{"transform":["translate3d(115.33547%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-669c3a34-4cd4-4e5c-9e8e-c9557ea90a13","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e4f3e02-55ae-4622-86b3-57573e7c8d6c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Zoom's new return-to-work policy, which mandates employees living within 50 minutes of an office to work onsite two days a week, has faced backlash from some employees