Zoom, the popular video call platform, has shifted its US PR business to Mission North 

Mission North is now Zoom's official US PR agency, as confirmed by Colleen Rodriguez, the head of global corporate communications 

Zeno, which handled Zoom's US PR since 2021, has been displaced by this move 

Prior to working with Zeno, Zoom collaborated with Hotwire for approximately one year 

Zoom's global PR partners include the Hoffman Agency for Asia PR and Vianews in Brazil 

This transition to Mission North is significant for the agency, which closed 2022 as an $22.5 million, 83-person business 

In contrast, Zeno, owned by DJE Holdings, reported $138.4 million in revenue and had 715 employees in the previous year, according to global agency rankings 

Zoom is reevaluating its PR agency support as it navigates the post-pandemic landscape, addressing challenges such as "Zoom fatigue." 

The company has also made workforce changes, including laying off about 15% of its staff 

Zoom's new return-to-work policy, which mandates employees living within 50 minutes of an office to work onsite two days a week, has faced backlash from some employees